On April 15, China Foreign Trade Center (Group) determined Tencent (00700) as the technical service provider of the 127th Canton Fair, providing overall technical support, platform R & D services and cloud resource support for the Canton Fair online.
China Import and Export Fair, also known as the Canton Fair, has been the number one promotion platform for China’s foreign trade since its establishment in 1957 and is the window, epitome and symbol of China’s opening up. As of the 126th session, the cumulative export turnover of the Canton Fair was approximately US $ 141.2 billion, with a total of approximately 8.99 million overseas buyers. At present, the exhibition scale of each session of the Canton Fair amounts to 1.185 million square meters, 25,000 exhibitors from home and abroad, and about 200,000 overseas buyers from more than 210 countries and regions.
This year, under the current situation of health events, the 127th Canton Fair will usher in an innovative move-moving to online hosting, which is also the first time that China has fully held the Canton Fair online.
Li Xingqian, director of the Department of Foreign Trade of the Ministry of Commerce, said that bringing a global trade event that has been held for more than 120 years in a row for more than 60 years to the cloud is not simply a copy, but a new structural design and process reengineering.
It is understood that the Canton Fair held on the Internet in mid-to-late June will present three interactive sections, which will integrate display docking, negotiation, and trading to create an efficient online experience for domestic and foreign exhibitors and buyers. Promote all 25,000 Canton Fair exhibitors to go online for display.
Tang Daosheng, senior executive vice president of Tencent and president of the cloud and smart industry business group, said that he is very honored to be the designated technical service provider of the Canton Fair. Tencent will provide comprehensive technical support for the construction of the Smart Canton Fair and realize the efficient interconnection of online and offline services. Help to resume production and production, and activate the new momentum of global trade and economy.
Based on the technological and ecological advantages accumulated over the past 20 years, Tencent will make full use of WeChat, Tencent Cloud, Tencent Conference, Enterprise WeChat, Translator, and Enterprise to jointly strengthen the supply and purchase docking service, and hold a special docking event online to increase Great online matchmaking efforts to enhance the effectiveness of organizing exhibitions.
At the same time, Tencent will also build an online live broadcast platform for this session of the Canton Fair, and set up a 24-hour online live broadcast room for exhibitors. The company can not only conduct face-to-face talks with customers online, but also promote and promote global merchants through webcast Promotion.
In addition, Tencent will provide product technology, cloud resources and other digital construction support throughout the process. It will provide system technical support for the Canton Fair before, during and after the exhibition, and promote the development of cloudization, systemization and globalization. The Canton Fair, held online for the first time, was even more exciting, creating an international first-class online platform for high-quality specialty commodities, allowing Chinese and foreign merchants to place orders and do business without leaving home.
It is reported that the Tencent team has conducted multiple rounds of research and discussions with China Foreign Trade Center (Group) on the online Canton Fair held with Tencent. Zeng Jiaxin, vice president of Tencent Cloud, said that Tencent will make every effort to ensure that the 127th Canton Fair will be successfully held online, and will continue to export smart exhibition product technology, and bring ecological partners to help the exhibition industry innovation and development.
The current health incidents continue to spread, and global economic and social development is facing new difficulties and challenges. In the face of the development of severe and complex international health events and the world economic situation, the Canton Fair will cooperate with Tencent to fully use digital methods to actively solve the difficulties and blockages in the resumption of production and production, help the transformation and upgrading of the foreign trade industry, promote the global online trade linkage Promote the construction of an economic and trade power and the development of an open economy.